The Beautiful World of Jeffree Star

Elise Tanenbaum, Editor

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If you’ve never heard of Jeffree Star, boy you are missing out. Jeffree Star is a beauty influencer with a large presence on YouTube with a growing subscriber count, currently at 16.1 million. Coming from nothing, he lives a life of true luxury. Star is a property investor, owns his own cosmetics company, and a merchandise distributing company. Jeffree Star Cosmetics is his main concern as well as a source of income. The entrepreneur is said to be worth around $50 million. But how did he earn his fortune? How did he come from nothing and become a multi-millionaire? In the most beautiful way possible, of course. Shane Dawson is a fellow YouTuber who has been on the internet for over a decade. He is best known for his conspiracy theory videos. He has a playlist boasting 137 conspiracy videos and totaling 98, 951, 991 views on just these specific videos. His channel has 22.5 million subscribers. Dawson has recently been doing series on the inside lives of influencers. He began his group of series with Jeffree Star over a year ago, where he brought to light the dark side of Star’s life and how he got to where he is now. He continued to make series about Tana Mongeau, Jake Paul, and Eugenia Cooney. 

Back during his series with Jeffree, they joked about Shane creating his own makeup line through Jeffree Star Cosmetics. Shane had no idea the storm that he was about to enter. The two quickly realized something: nobody had ever filmed and exposed the process of creating makeup. The planning, the brainstorming, the manufacturing, the warehouse, the packaging, the branding, the distribution. Star and Dawson began planning a series right then and there that included everything. 

Shane and his filmer, Andrew, accompanied Jeffree to a meet and greet in Northern California, where they would be staying for one night. This was the first of their travels and adventures together while filming this series. This whole trip was documented in the first episode of The Beautiful World of Jeffree Star. 

Shane was picked up by a personal driver and brought to a private airport, where Star’s private jet was waiting for him on the runway. Jeffree arrived shortly after, with his assistants and personal bodyguard. But of course, Star brought Shane his own bodyguard, too, because why wouldn’t he have one? Upon arrival, the two were privately escorted to their car, where Dawson was beginning to feel some tension brewing. The sketchiness of the situation they were in made him feel as though Star was a part of the mafia. The hotel had been cleared out so that the two could privately and peacefully make it to their rooms. By the way, Star stayed in the Presidential Suite…what else?

The purpose of the whole series is to expose the backend of the beauty community. Shane Dawson is known for digging up the truth in various situations. I’m sure the rest of the series is going to be even more beautiful, and we get to witness the reality of what it is like to create makeup.